John R. Root is the visionary behind The RootCellar

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In 1970, Mr. Root moved to Iowa and taught himself how to farm organically. In order to preserve the food raised he built a RootCellar. Hence the company name. Unfortunately, in the early 80's not many people were interested in organic vegetables so John switched to Renewable Energy keeping the company name thinking that it represented the earliest of renewable energy technologies. Through careful management and by only representing quality products the Rootcellar has endured through many business cycles.

Below is John's bio and a list of his accomplishments over the years


Energy Services adviser for Muscatine Power and Water (MP&W) - John’s responsibilities for MP&W have include performing energy audits on homes and business, teaching energy efficiency and renewable energy in schools and developing new energy related programs for MP&W.

On March 14, 2001 U.S. Department of Energy (DOE) Deputy Assistant Secretary Mark Ginsberg presented John with the Rebuild America Partnership Leader of the Year Award for his work improving the Muscatine community through an energy-efficiency initiative known as Energize Muscatine.

On April 29th 2002 the Iowa house of Representatives recognized Mr. Root for developing the Energize Muscatine program.

Prior to working for MP&W John served as Energy Educator at the Center for Energy and Environmental Education (CEEE) at the University of Northern Iowa. While at CEEE John wrote and administered grants, developed energy efficiency and renewable energy curriculum, and collaborated with energy experts through out the state and the nation.

John has volunteered for the following organizations:

  • University of Dubuque Facilities Committee ------------------------------------ 1994 to 1996
  • Dubuque Environmental Task Force ---------------------------------------------- 1994 to 1996
  • V. P. University of Dubuque Alumni Board -------------------------------------- 1994 to 1996

  • President University of Dubuque Alumni Board ------------------------------- 1997
  • Board Member and Vice President of I-Renew ------------------------------- 1995 to 2000
  • Board Member Iowa Association for Energy Efficiency -------------------- 1999 to 2001
  • Board Member Iowa Heat-pump Association ---------------------------------- 2001 – 2007
  • Board Member Illinois Renewable Energy Association --------------------- 2007 to present

John’s areas of interest are:

* Commercial and residential energy efficiency analysis and implementation.
* The history, manufacture and marketing of Wind Turbines, Photovoltaic systems and alternative fueled vehicles.
* The marketing of and the cultural barriers to the use of solar cooking in developing and in developed countries.